The Stellar Communicator

Many successful businesses revisit their business planning at least annually, conducting a checkup to see where they’ve been and where they want to go. Whether you sell products, services, or both to buyers, to prepare your business for 2023, start by prioritizing business objectives that sustain success throughout the year. According to small-business experts, instead of emphasizing how to make the most sales in 2023, focus on defining "what" you do to get more of what you want from your business next year and beyond. Here's where our three experts told us you should place your emphasis this year.

In 2022, Incfile, a business services provider, surveyed over 2,000 business owners, consultants, and freelancers across 13 industries and found that 20% of small-business owners are experiencing poor mental health. The survey also found nearly 65% of small-business owners have experienced anxiety and over 50% suffered from depression. This story provides SBOs guidance on how to address their own mental health challenges and those experienced by employees.

If you’re like most small-business owners, you may have gone into business because you’re passionate about the product or service you sell, and how it helps your target customer. While you may want to generate the highest revenue possible, you may prioritize excellence in serving your customers over managing business finances optimally. So, having high revenue doesn't mean you're experiencing small business financial wellness. Read this story to understand what that truly is and the strategies you must implement and concepts you must understand for achieving that position in your enterprise. [About the project: This story is pillar content, which broadly overviews the aspects of small business financial wellness 101. Linked are the supporting pieces on the specific small business finance topics I wrote about broadly in this pillar piece. It required an extensive understanding of small business financial concepts to write this piece, which I have.]

Sometimes economic events happen that are out of your control, which may cause financial challenges that lead to business loss. Perhaps you lose your biggest customer or a business decision you make doesn't turn out well. This blog post shows you what steps you can make to turn your business around.

No matter what your business does, it’s essential you build relationships with a dedicated network of financial advisors. They help you operate, develop, and grow your business so you can focus on serving your customers while avoiding financial missteps. But which do you need and when do you need them? Use the guidance in this blog post to learn the right way to build your financial advisor network.

A high volume of sales may make you feel profitable, but that’s not the same as having a strong cash flow. After all, you can appear profitable at certain times, but be in the red in others. It’s only by proactively balancing how you manage your cash flow—revenue, expenditures and profits—that you have cash to maintain business operations consistently. That allows you to take advantage of opportunities to invest in growth. Here's how to achieve that balance.

Women own over 43% of small businesses in the U.S., but only 25% seek financing. Those who qualify often receive less money and pay higher interest rates. Our experts reviewed the best business loans for women from Backd, National Funding, Bluevine and others to help you get funded. [About the Project: As an expert reviewer for this website, I substantially rewrote and updated this content, which was the equivalent of 13-15 pages of text. I used my expertise in SEO, small business development and lending, and U.S. politics and economics to provide editorial direction. The senior editor on this project, an SEO expert, said the end product met his high SEO standards for content. Click my name in the review to see why this website made me an expert.] Image: Amina Filkins on Pexels

National Funding has a "No-Risk" application, which means interested borrowers can check on funding without it impacting their personal credit scores. Its flexible loan terms and amounts make it ideal for businesses small and large. [About the Project: As an expert reviewer for this website, I substantially rewrote and updated this content, which was the equivalent of 12 pages of text. I used my expertise in SEO, small business development and lending, and U.S. politics and economics to provide editorial direction for this content. The senior editor on this project, an SEO expert, said the end product met his high SEO standards for content. Click my name in the review to see why this website made me an expert.]

You have many things to consider as a hair or nail salon contractor working under a salon booth rental agreement. You only get paid based on the number of clients you service as an independent contractor, so making your revenue stream consistent is important. But there are plenty of other aspects of business operations to think through, too, and business insurance is one of them. Here's what to consider.

Owning a farm can be a high-stakes enterprise, and you can't afford any event that would harm your business, especially flooded land. Inland flooding is one of the biggest risks to Americans. A lot of people don't think they necessarily need flood insurance but if you're near a river, a creek and you all of a sudden have intense rainfall, there's a flood risk. Even when your farm isn't on the Gulf coast, seriously flooded farms can happen. That's why it's important your farm has flood insurance. Here's what to consider.

If you want to know how well you're really operating your business, you'll need to know your business's working capital, also known as net working capital. It's a moment of truth for your company's financial health—telling you the difference between what you owe and what your business owns. Plus, it's one of the most important numbers lenders often rely on to decide if your company is worth financing. We've broken it down to make it super simple to compute.

Have you been thinking that you want to start a business? So much planning goes into following your dream, and we know it can be a struggle to finance its startup and daily operations. We also know that finding funding opportunities for your enterprise can be harder during a global pandemic. You may not be eligible for small business loans. You also may not be open to additional loan debt to manage or want to max out your credit cards to conserve cash. That's why you need grant money. Here's how to get yours.

Successful small business owners recognize how essential it is to commit to ongoing marketing efforts for their products or services. Marketing management isn’t just a seasonal event. It’s a business activity you constantly conduct, setting year-round objectives to achieve specific marketing goals. Here's how to do it well.

If you have over 20 staff, it’s not enough for you to give HR work to someone in finance or operations. Creating your own HR team can improve employee experience and free you to focus on your business. Here's how.

Crowdfunding combines crowdsourcing and microfinancing. It does that by allowing individuals to invest small amounts in businesses that interest them. Sometimes, funders may outright donate money to your business. In others, they expect something in return, like equity, loan repayment, products or services. It is a way a small business owner can finance a new or existing enterprise without going to the bank. Here's how to find the best crowdfunding sites for your enterprise.

Do you know who your ideal legal client is? It's difficult to develop a law firm content marketing strategy that distinguishes your law practice from your competitors' unless you know exactly whom you’re targeting. That’s where a legal marketing persona becomes a crucial part of your market research. This detailed profile of your ideal legal client, which gets integrated into your legal marketing plan, will help you precisely target that potential legal client with the right editorial content that persuades them to choose your firm over your competitor's. Here's how to create them these ideal client personas.

Like most people, lawyers make New Year’s resolutions every year. But if you’re someone who makes resolutions with no plans or tools to accomplish them, your commitment to self-improvement is just an empty promise to yourself. Read these 11 books and make 2017 your best year yet.

No legal practice is too small to be hacked. Your firm's electronic devices and network contain valuable personal data hackers want to access and sell. Have you addressed this serious vulnerability faced by nearly all small businesses, including your solo or small law firm? Here's why you must. [Pitched bylined blog post.]

If you’re like most freelance writers, you’re savvy enough to know before starting a writing project, it’s imperative you put in place a solid contract that sets clear client expectations. However, that’s not always easy, even when you recognize that as a freelance writer, you’re a small business owner in the sales business. Here's how to overcome future payment issues and still build bridges with clients.

These days, layoffs in journalism are regular news. Journalists find themselves the targets of budget cuts as publications routinely cut work budgets, pay, schedules, head counts or go under altogether. Journalists exit their newsroom jobs for other reasons, too. But, is there 'life after newsrooms?' Can you build a successful—even six figure—enterprise? Yes. This blog post shows you how.