Content Strategy
What happens without a solid content strategy?
Without a content vision or plan, your content gets lost in the noise—or ignored entirely. A robust content plan is key to successful, omnichannel external communications programs. But, we in an era increasingly dominated by GAI and other technology that is flooding the digital zone with more content—more noise—than ever, adding to reader confusion and indecision.
So, your content may no longer reach your principal audiences to drive the business results you want. In fact, in this ever-changing business environment, you might waste money and time with your current content plan. Now, you may need support structuring, revising, or expanding your content strategy in the nuanced, thoughtful manner that goes beyond the limitations of AI.
"Your content strategy is the difference between you getting noticed and getting lost in the noise—or ignored entirely. Let me help you get it right."
I can help you amplify your brand with storytelling that makes your customer your hero, enhancing brand connection with and customer demand from your target market. I offer strategic consulting that helps you build or refine your content plan to improve audience engagement or conversion.
My Strategic Expertise
Leveraging my storytelling and strategic expertise, you can get clarity, direction, and traction to achieve your external communications objectives. My strategic expertise includes:
√ Communications assessments
√ Competitive analysis and market intelligence
√ Audience mapping summaries and development
√ Editorial content creation
√ Website copy optimization
√ Visual branding and graphic design guidance
√ Client experience content
√ Brainstorming or ideation
√ Ideal client persona development
√ Brand positioning and external messaging
√ Strategic editorial calendar creation
√ Mapping KPIs and business strategy to content
√ Editorial content distribution
√ Project management and execution
Whether we plan a single strategy and related tactics from the list above (or another you determine you need) or conduct a full discovery project with a strategic blueprint as the final deliverable, I'm confident I can offer you the professional guidance you need.
But to help execute these projects seamlessly, we'll follow specific parameters I've developed to provide my strategic solutions.
How We'll Work Together
If you're interested in editorial content strategy, we'll begin with a 15-30-minute introductory call. Once we move forward, we would start our engagement with paid consulting time. If your ask is for brainstorming or ideation (sometimes called "brain picking"), we establish a fee for those services, which you pay for in advance. Afterward, I provide a report to you about what we discussed and how I suggest you move forward.
If we agree a much more in depth paid discovery project is ideal, we establish a written, task-oriented scope for the project. I provide you a working quote and invoice for prepayment. Once we complete the discovery project, I generate a project blueprint exclusive to your firm and developed to meet its specific business or corporate communications strategic objectives.
After that paid discovery project, if we agree I should work with you to complete your project, I will provide the additional fees required to continue. Otherwise, you will have a strategic blueprint you can use to produce your project in-house or to hire another consultant to do the work.
Learn more about how we'll collaborate here.
Investing in Excellence
Value-focused clients who want the expertise, quality digital assets, and professionalism I offer benefit most from my solutions. Committed to getting the best outcomes—to getting seen and heard, those clients expect to make an investment in my services commensurate with my educational background and professional experience.
Compensation also gets determined by specific project components, originality, depth, and breadth.
We should discuss your budget during our brief introductory call to determine if I can provide services within your resource constraints.
Let's Strategize Together
Like any consultant, I work with multiple clients simultaneously. Most clients contract with me to write specific content strategy aligned with their established external communications plan. The firms that gain the most from engaging me for their communications projects are like the highly respected brands identified here, under "Stellar Brand Experience."
Working strictly remotely, my aim is to collaborate with your team, integrating into it where needed, or working independently, to provide content planning consulting.
Besides the organizations identified here, I may accept opportunities with thriving, well-funded digital startups in the finance, insurance, or real estate industry. I also considerrecognized nonprofits, including professional associations, like those shown in my portfolio or under Corporate Communications and Content Strategy Projects. I provide my services only to firms of this caliber.
If you're ready to amplify your brand with a stellar storytelling strategy that cuts through the noise with content that connects, compels and converts, contact me and let's get started.
(c) 2022-2023. Dahna M. Chandler for The Stellar Communicator, a division of Thrive Media Collaborative, Inc. All rights reserved. This page content not be reproduced or reposted in whole or in part or used for AI applications without express written permission from the author.
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Text on Image: The Stellar Communicator
